Client
Madurai Famous Jigarthanda
Location
ECR
Services
Branded Environments
The beloved cold beverage brand, Madurai Famous Jigarthanda, rebranded its identity and spatial experience. The façade integrates the curved brand character and the playful narration is a treat for all kinds of users. The brand experience is integrated through minute details in the compact, minimal space.
The brand pattern frosting on the glass façade serves as branding while also filtering daylight. The loud placement of signage attracts attention from the streets. The environmental graphic showcases the regional influence. The space is a joint for slow sips and warm conversations for its users.