Sahtein Restaurant, Qatar
Teaman , Kilpauk
Client
Teaman
Location
Kilpauk
Services
Branded Environment
Reviving the tea experience, the pilot prototype of Teaman is designed to cater for those craving quiet pockets, blending timelessness with trend. This compact and accessible Quick Service Restaurant also operates on a subscription-based model to offer busy lives a facile solution.
The design plays with atypical burgundy hues complemented by soft pastels and textured surfaces making a bold statement. A striking tea-infused wall installation evokes movement and energy. The environmental graphics set the warm tone for the brand behaviour with soft illumination when diffused light falls on it. The material palette of the project follows a plug-and-play approach with specially sorted lightweight furniture adding mobility and modularity for the fast-paced urban setting.
The warm, bold acrylic signage in the burgundy backdrop with clean, discreet iconography ensures smooth navigation while embodying the brand character. The scaled-up Teaman Mascot intentionally integrated into the façade captures users' attention in bustling spaces. This language serves as a landmark adding a layer of appeal and brand recall for users of all categories.
Teaman incorporates an integrated pickup zone as a part of the programme. A collaboration with the brand Ather brings in customised delivery carriers that align with the brand’s daring identity, extending its allure into the crowd. This elevated tea experience is set to become a staple of urban millennial stories.
